Marina St Barth marks 20 years with new Southampton boutique

By AI, Created 5:41 PM UTC, June 03, 2026, /AGP/ – Marina St Barth opened its new Southampton boutique over Memorial Day weekend, tying the launch to the brand’s 20th anniversary and the start of Hamptons summer season. The opening underscores the luxury resort wear label’s expansion across resort markets and its continued focus on Saint Barthélemy-inspired style.

Why it matters: - Marina St Barth is deepening its presence in one of the country’s most important summer retail markets. - The Southampton opening connects the brand’s 20-year milestone to the Hamptons season, where resort wear demand peaks. - The boutique adds another physical touchpoint for a label built around island-inspired clothing, accessories and statement pieces.

What happened: - Marina St Barth welcomed guests to its new Southampton boutique over Memorial Day weekend. - The celebration marked both the beginning of the Hamptons summer season and the brand’s 20th anniversary. - The store is at 54 Jobs Lane in Southampton. - Founder Marina Cocher Bergés hosted the gathering, which brought the brand’s Saint Barthélemy-inspired aesthetic to the Hamptons.

The details: - The Southampton location showcases Marina St Barth’s mix of island elegance, casual glamour and bohemian chic. - The boutique features resort wear, accessories and statement pieces for sun-drenched days, coastal evenings, travel, entertaining and life on the move. - Marina Cocher Bergés built the brand over two decades from a personal vision into a destination for women seeking effortless pieces with distinction, color, texture and a global point of view. - Marina St Barth also operates boutiques in Palm Beach and Naples, Florida, along with an online presence. - The brand positions itself around relaxed elegance tied to Saint Barthélemy and the wardrobes of women who move between resort communities. - Marina Cocher said the anniversary is “deeply personal” and that the brand was created from a moment that reminded her how precious life is. - Cocher said Marina St Barth was built to offer pieces that feel effortless yet distinctive, with the spirit of the islands, the freedom of travel and the confidence of style. - Notable attendees included Otto Bergés, Antonella Bertello, Jean Shafiroff, Nicole Noonan, Steve Knobel, Donna Rubin, Maribel Lieberman, Mark Seidenfeld and Eunyoung Song.

Between the lines: - The Southampton opening signals confidence in the Hamptons as both a branding platform and a sales channel for luxury resort wear. - The 20th anniversary gives the brand a narrative of longevity, which can matter in a category driven by lifestyle and identity. - The company is pairing store expansion with a clear origin story rooted in Saint Barthélemy, helping distinguish the brand from broader resort wear labels.

What’s next: - Marina St Barth will continue selling through its boutiques in Palm Beach, Naples and Southampton, plus its online store. - The company is likely to lean on the Hamptons and other resort communities as seasonal demand builds. - More information is available at the company’s website.

The bottom line: - Marina St Barth is using its 20-year milestone to reinforce a luxury resort wear identity and expand its footprint in a key summer market.